Freyja – a digital sales consultancy

People are expecting seamless digital buying experiences and service in multiple channels, not only as consumers but also in B2B surroundings. Buyers get frustrated easily if they encounter friction in the process and are easily willing to switch to buying from a competitor if their expectations are not met. 

We, Freyja’s founders, have worked with digital sales, e-commerce, and digital products for decades. We’ve been developing and launching new products and services from the startup phase to scaling existing ones, and we’ve seen first hand the fundamental change that is happening in buying. This change has been accelerated in the last few years, so it has become even more crucial for companies to adapt at the rate of change before it is too late. Like in evolution – adapt or die. 

We’ve seen that having too much buying friction can lead to decreasing profits and stagnated growth. Finally customers vote with their money and buy there where it is easiest. But on the other hand some companies thrive. We’ve studied and witnessed first-hand what it is that give other companies the edge over their competitors:

• Ability to serve customers in multiple channels
• Offering seamless digital buying experiences
• Having cross-functional teams that are using latest technologies and tools
• Innovating future revenue streams, staying one step ahead of their competition

We felt that the digital consultancy world does not answer the call that comes from the change in buying habits, and that is why Freyja was born. 

We like to believe that our unique startup-DNA brings something fresh to the market. With versatile consulting expertise, Freyja offers truly end-to-end service from understanding the strategic level to implementation with modern technologies.

•   Our priority is to create business impact for our clients
•   Our approach to things is hands-on and with no-nonsense

For our clients this means that when we are dealing with digital commerce, our tools are of course technologies, but we don’t approach our customer’s issues with the tool first, rather the impacts on their business. We want to differentiate by being understandable and trying to avoid industry jargon, which isn’t always that easy. We can implement the changes, so being there hands-on doing the work. When we do advisory and strategy work, we must keep in mind that what we design and plan is feasible to build.

 Freyja works in cross-functional agile teams. Many times, the problem is working in separated siloes (marketing, sales, delivery, customer success, etc.) and the data is stuck in those functions. But the customer does not live in a silo; customers have different journeys and expect to be serviced the same way when interacting with a company. 

Freyja is a hands-on advisory, which means we’re able to solve digital sales bottlenecks from the strategy level to building needed solutions

Digital sales analysis and strategy work

We can help our clients by analyzing sales processes and creating roadmaps for accomplishing more efficient customer acquisition and better retention. With our clients, we’ll form a clear view on how to digitize sales processes so that the end customer is served in the best possible way throughout all channels.

Removing buying friction and making sales more intelligent

Freyja consultants design and develop seamless digital buying experiences, e-commerce solutions, enhancing sales funnels from customer acquisition to retention. In practice this can be renewing a website and making sure it converts customers efficiently. We also make sure that there is a scalable and future-proof architecture of suitable technologies in place to support sales so that technology stack is not a bottleneck and does not prevent doing needed activities.

Helping our clients to utilize data to be more relevant for the customers and more efficient in sales is a core theme for us, as well. For the end customer optimal data flows can for example mean that they get reminders to get spare parts just on the right time. This also lets salespeople focus on the more complex tasks and letting technology handle the most repetitive ones.

Building new revenue streams

To be competitive in the future, companies need to create new revenue streams to keep up with the constantly changing landscape. This can be new business models, new service concepts of totally new products. Freyja helps in a concrete way with customer discovery, go-to-market strategy, building proof of concepts and minimum viable products and iterating those with customer feedback.

Because we have been creating new products and services in startup context from idea to customer discovery, we learned that changes can be initially tested out in a much leaner fashion. Instead of spending 1.5 million euros we believe in investing 150.000 to see immediate business impact. The quicker you find out what doesn’t work you get to implement what works.

Especially in a turbulent down market, like the one we’re facing now, we believe that our lean and mean approach to digital sales can create a lot of value. You can read more about Freyja’s digital commerce magic here: https://www.freyja.fi and get in touch with us.