AIThink: Navigating the GenAI landscape towards success
From our blog / Article
Generative AI is everywhere. With its rapid rise, business leaders are increasingly anxious: Are we leveraging AI properly? Are we too late to capitalize on its potential? What are our competitors doing? Is our data secure? Should we even be using this technology? Every day, new questions and concerns emerge as organizations grapple with the transformative potential of AI. Business leaders are left wondering how to navigate this challenging landscape.
We founded AIThink to provide clear answers to these questions and foster a sense of certainty and confidence on the generative AI journey. Our mission is to instill a sense of security, enabling businesses to confidently step into the future and unlock the real-world potential of generative AI.
The big bang of generative AI
On November 30, 2022, OpenAI launched ChatGPT. While language models weren’t new, in 2021 the the Finnish Parliament’s Committee for the Future was the first parliamentary committee worldwide to have ‘heard’ gpt-bots in its deliberations. ChatGPT’s launch was a watershed moment, akin to the invention of the graphical user interface for PCs or the dawn of the internet itself. It opened the door for people everywhere to access and interact with AI at scale, much like smartphones unlocked the digital era.
This was the turning point that propelled generative AI forward, accelerating through 2023 and beyond. Suddenly, every organization—from the smallest startup to the largest corporation—could rethink its processes and revolutionize its operations. Generative AI had the power to transform business intelligence in the same way that the internet revolutionized commerce.
“And it was worth joining this journey because we are only at the beginning of a ten-year path of unprecedented opportunities.”
And yet, along with this immense potential came concerns about the safety, security, and ethics of AI implementation. Organizations wondered: Is our data secure? Are we using AI responsibly? How can we ensure this technology serves us well and doesn’t become a liability? AIThink was created to guide businesses confidently through these challenges and illuminate the opportunities ahead, with one of the world’s first forward-thinking AI governance model.
Tokens falling into place
When the stars align, things fall into place perfectly – or, as we like to say, the tokens fall where they should. Generative AI leveled the playing field, putting IT developers, consultants, tech vendors, and their clients on the same starting line. Globally, only a handful of technology giants, like Microsoft and OpenAI, set the direction, leaving a glaring need for practical expertise closer to home.
“The business idea was obvious. We just needed the ability to scale.”
Our vision was to establish a company that could help organizations thrive in this rapidly evolving landscape of generative AI. With a wealth of knowledge spanning business, AI, and technology, we quickly developed a service model that would help us scale effectively. Antti’s expertise in cloud infrastructure, security, Microsoft Azure, and AI provided the technical backbone. Our team’s collective experience in service modeling, implementation, and scaling allowed us to design a framework that would empower clients to adopt generative AI securely.
Fusion Ecosystem: Making small mighty
Enter the Fusion Ecosystem, a network that gave us immediate access to a powerful, interconnected community. With its vast network of ecosystem companies, customers, and partners, Fusion provided a solid support system to help us scale. We gained valuable expertise in Microsoft Azure and data analytics and could collaborate with other companies to refine our solutions. It felt like we had been handed the perfect toolbox to transform AIThink from a vision into a thriving business. The journey ahead felt smoother and more exciting because of it, thanks to Fusion’s exceptional track record of creating and developing businesses.
AIT: The essential link between AI and IT
We specialize in helping businesses excel with generative AI by refining prototypes and pilots into fully functional solutions. We provide the essential link – the “AIT” – that sits atop existing IT and offers the missing expertise in the key elements of generative AI that ensure success, such as language models, prompt engineering, and data ingestion needed for flawless execution. Our goal is simple: to help our clients succeed with generative AI.
“AI – Don’t Overthink It. AIThink It.”
Let’s take this journey together and unlock a bright, AI-positive future for all.
About the Author
Sami Masala, founder and CEO of AIThink, is a leading expert in generative AI and a fervent advocate for AI positivity and responsible AI governance. With over 30 years of executive experience in digital business, Sami has significantly contributed to global AI audit frameworks and sustainability initiatives. He has held key leadership roles, including at Posti and Loihde, and serves on the steering committee for the "Tekoälykäs PK-yritys" project, promoting controlled AI adoption in the SME sector. Sami is also a board member of MovAI and chair of Finland’s largest budo association, Meido-Kan, established in 1963. His commitment to leveraging generative AI to enhance Finland’s competitiveness and societal wellbeing makes him a sought-after advisor and speaker in the AI and business communities.
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