Penetrating international markets through digital marketing
From our blog / Article
Information moves around the globe rapidly due to the growth of technology and reaching people around the world has become significantly easier. How can companies benefit from this and what is the role of digital marketing in all of this?
Digital marketing exploits digital opportunities to promote products or services. Advanced technologies, global use of the internet, and social media have broken many barriers for companies who want to operate beyond national borders and achieve international growth. Reaching new potential customers through the internet, social media and email marketing is no doubt less expensive and less time-consuming than traditional marketing methods.
Global markets need local knowledge
Even though we live in a world where country boundaries are vanishing due to digital technologies, we still need local knowledge when going for new markets. Going global always means complexity. Knowledge about the specific foreign market in which a company is planning to operate is crucial since not all marketing actions work in every place the same way.
Various aspects need to be taken into consideration. It is important to have local knowledge about international marketing trends across social, legal, economical, political and technological factors to succeed in global markets.
Global market data
Digital marketing has enabled a whole new way of getting marketing insights and data of campaigns and target groups. Businesses can also benefit hugely from this when it comes to global market data and analytics.
Digital marketing provides data to achieve better results by offering accurate measurement of results, allowing you to identify possible problems and areas to improve. This is especially beneficial when entering completely new and unfamiliar markets.
The variety of digital marketing strategies
Growing a successful business and making it global can be challenging due to complexity of marketing channels, tools and strategies. Focusing on the right things at the right time is key to using a budget where it matters the most and getting the desired results.
Search Engine Marketing (PPC)
Search engine marketing enables you to advertise products or services in no-time simply by buying keywords. A PPC campaign is the easiest way to be seen first on Google or any other search engine in a short time.
To get visibility in search engines in global contexts is way more than simply translating keywords from English to other languages. The commonality of search terms will change a lot around the world so a more diversified strategy of localization is needed. Local knowledge is crucial in order to enter new markets successfully with SEM.
Search engine optimisation
SEO makes a website more visible to the right audience. People trust more on organic results than paid ads, and that is what makes SEO so important when entering new markets and gaining credibility among potential new customers.
But how to implement SEO in international markets? Local knowledge is an important factor when it comes to international SEO. Website needs to be optimised for that specific market and language and that is why it is important to have native involved in the project.
Social media marketing
Social media marketing is one of the most cost-efficient parts of an advertising strategy. It is all about promoting products, services and brands through social platforms such as LinkedIn, TikTok, Snapchat, Instagram and more.
It allows direct interaction between the user and the business. Social media marketing can be used to generate more leads, get brand awareness and reach people or for example engage with new audiences. Whatever the goal is, social media marketing is a cheap and efficient way to promote business in specific countries and to a specific target group.
Email marketing
Email marketing is one of the oldest ways to advertise. It roots back to the late 1990s when internet users began to adopt this new communication method. Since then it has significantly changed and grown with more modern tools and strategies.
Today Hubspot’s survey states that 91% of consumers use email. Email marketing has changed a lot during the past few years with tools like Hubspot, Mailchimp, and more. With new tools we have new opportunities but also more complexity.
Using tested, successful methods and modern strategies, it is possible to receive excellent long-term results with email marketing in global contexts. However, email marketing requires companies to have a global database of recipients and be really aware of changing GDPR policies and laws in different countries and continents. Therefore it is crucial to have local knowledge when entering new markets with email marketing.
Influencer marketing
Influencer marketing is a tool to influence users to generate strategic word-of-mouth that has an impact on brand’s visibility. It is a concept often used as a part of social media marketing.
Today social media plays an important role in almost everyone’s lives. People are influenced by social media and especially social media influencers. Majority says that they would more likely buy a product that someone recommends in social media than a buy based on an advertisement they see in social media.
This is why influencer marketing can be a very effective strategy to enter new global markets. Partnering up with influencers in the chosen market can create credibility and awareness for a brand. And most importantly – boost sales.
Digital marketing is a necessity
Today digital marketing is not something nice to have – it is a necessity for businesses especially when entering new markets. Digital marketing plays an important role when it comes to keeping up with the markets and gaining competitiveness.
Digital marketing is also a tool for companies to get the maximum potential of today’s digital technologies when it comes to promoting services or products. With digital marketing, businesses can create global strategies and target new global markets more successfully than ever.
