Service design – The modern way of designing services
All Things Design / Service Design
The rapidly changing landscape of people's behavior, expectations and new technologies demands that we design services in a new context.
Gaining competitive advantage from service design
The rapidly-changing landscape of people’s behavior, expectations, and new technologies demands that we design services in a new context.
As a result, service design has taken significant strides forward in the past few years. Yet, the value of service design is still not fully acknowledged, which can provide a significant competitive advantage when implemented properly.
Some markets are more advanced in understanding the importance of service design than others. When creating outstanding services, the first obstacle to overcome is the lack of knowledge and awareness of what service design involves.
The complexity and importance of service design
Often, businesses believe service design is something for which there is no need for experts and that someone who has quickly read a book about it can easily implement it.
However, service design is much more complex and intricate than that. Service design is about understanding and engaging with customers by creating services that bring enjoyable experiences that stand out from the masses.
Not fully understanding the complexity and importance of service design will lead to poorly executed research or one-dimensional customer journeys. This happens by focusing only on delivering service design instead of fully understanding it. Service design requires a deep understanding to ensure it is valuable.
Pretty presentation comes after – Prototyping is the priority
Service design is often mistakenly believed to only deliver pretty presentations on insights and understanding of the markets and customers. But that is not all it is. Good service design needs to be put into action and measured.
The second phase, the phase where the hard work truly starts, is what matters the most. Customer insights are good, but the second phase and prototyping are where you learn so much more.
What can we offer?
Fusion Ecosystem companies are digital forerunners. We make businesses stand out by providing outstanding service for improving the old and creating the new. We do not just sell processes and pretty insights. We look at service design more holistically.
Service design often goes hand in hand with UI/UX design and branding. Therefore, it is crucial to know those fields as well. The Fusion Ecosystem is a one-stop place for all design – our 30+ companies are experts in all things digital and help provide expertise through a single connection. Our extensive and constantly growing talent pool offers businesses unique access to experts whenever they are most needed.
View Our Service Design Companies
Adventure club
Adventure Club is a digital design studio that delivers award-winning solutions for some of the world’s leading brands and ventures. Its multi-talented teams in Helsinki, Amsterdam, Turku and Berlin create services, experiences, brands and strategies that help you connect with your audience and grow in fresh and exciting ways.
Codemate
Codemate is a creative tech agency, specialised in design and development of web and mobile applications, complex or high-profile websites, and cloud services. Their 95 top-class experts help companies like Restel, Moi, Sanoma and Schibsted go forward with their digital strategy by providing agile teams to create and grow business-critical digital services.
Feed
Oslo-based Feed is a digital design and tech company that builds ambitious digital products and brands. The expertise and experience of its close-knit team covers everything from service design, UX and product design to visual design, business strategy and full stack development. Feed strives to empower user-driven digital success by launching products that have a meaningful impact on the world.
Finitec
Finitec, a member of the Sevendos family, is the leading freelance tech talent agency in Finland known for providing vetted and highly experienced talent to industry-leading companies, far above industry standards. For independent professionals in software development, design and management, Finitec is the go-to partner to get the best gigs in the business.
Reaktor
Reaktor is a creative technology partner for forward-thinking organizations and societies. From premium software development to brand experiences and digital transformation, their global community of industry-leading experts does it all. Reaktor's clients are pioneers of digitalization in life sciences, education, retail, media, transportation, finance, and defense, to name a few.
