The intelligent way of designing digital products
All Things Design / Product Design
The line between product and experience is fading. Consumer expectations are multiplying, forcing businesses to compete for attention through their customers' devices. The question is: how should companies meet increasingly complex requirements and build competitive products in this new world? Intelligent product design offers a competitive advantage and business growth by ensuring digital offerings are future-proof, agile, user-centric, and functional. Product design combines many areas of design, from UI to UX and beyond. It gives design a new dimension and offers a holistic approach to creating great digital products by enabling innovation and improving the user experience.
Late design emphasis
It is crucial to approach product design from a broader perspective and iterate ideas and concepts based on customer feedback. Product design needs to be crafted based on data and insights collected about users and their behavior. However, instead of relying solely on general customer behavior data and insights, companies should prioritize collecting feedback on product design during the early stages.
Priority should also be placed on what matters the most – the so-called late design and prototyping. The best practice is to make the actual design process practical by testing and iterating it based on gained insights. Customer insights pre-design are helpful, but direct customer feedback and prototyping are far more essential for designing attractive products.
Problems with digital products
Ideally, digital products should be designed intelligently to create a delightful experience for users. However, that doesn’t always happen. When companies have challenges with their digital products, their focus often shifts to technical aspects, making the real bottlenecks challenging to identify.
Product design is an efficient way of solving usability and functionality challenges for digital products. The purpose of product designers is to strategically design, plan, and create a product that customers find delightful and easy to use. Hence, product designers lay the foundation for superb usability and functionality before implementing technical solutions.
What can we offer?
Fusion Ecosystem companies are digital forerunners who help businesses stand out by designing and building outstanding digital products.
Product design combines expertise in many areas, such as UI/UX design and branding. Fusion Ecosystem companies have broad and deep expertise – our 30+ companies are experts in all things digital and can provide expertise with just one connection.
View Our Product Design Companies
Adventure club
Adventure Club is a digital design studio that delivers award-winning solutions for some of the world’s leading brands and ventures. Its multi-talented teams in Helsinki, Amsterdam, Turku and Berlin create services, experiences, brands and strategies that help you connect with your audience and grow in fresh and exciting ways.
Codemate
Codemate is a creative tech agency, specialised in design and development of web and mobile applications, complex or high-profile websites, and cloud services. Their 95 top-class experts help companies like Restel, Moi, Sanoma and Schibsted go forward with their digital strategy by providing agile teams to create and grow business-critical digital services.
Feed
Oslo-based Feed is a digital design and tech company that builds ambitious digital products and brands. The expertise and experience of its close-knit team covers everything from service design, UX and product design to visual design, business strategy and full stack development. Feed strives to empower user-driven digital success by launching products that have a meaningful impact on the world.
Finitec
Finitec, a member of the Sevendos family, is the leading freelance tech talent agency in Finland known for providing vetted and highly experienced talent to industry-leading companies, far above industry standards. For independent professionals in software development, design and management, Finitec is the go-to partner to get the best gigs in the business.
Reaktor
Reaktor is a creative technology partner for forward-thinking organizations and societies. From premium software development to brand experiences and digital transformation, their global community of industry-leading experts does it all. Reaktor's clients are pioneers of digitalization in life sciences, education, retail, media, transportation, finance, and defense, to name a few.
